Released on = June 2, 2007, 12:38 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Billabong International is an Australia-based company known
for its surf apparel and accessories. It has grown phenomenally over the course of
33 years into a global business worth A$1 bn (US$757 mn)-having made

Press Release Body = Profile of Billabong International : a leading supplier of
surfwear

Billabong International is an Australia-based company known for its surf apparel and
accessories. It has grown phenomenally over the course of 33 years into a global
business worth A$1 bn (US$757 mn)-having made the most of the increase in popularity
of surfing and other boardsports.

Its most popular products are boardshorts worn by surfers. However, since its public
listing in 2000 it has used the additional funding to acquire new brands and
increase its visibility in the USA and in Europe.

The company claims to have grown into one of the world's largest sports apparel
businesses by developing products and marketing them to participants in other
boardsports such as skateboarding and snowboarding.

Billabong has a strong brand with a "cool" image. It is considered to be one of the
three leading names in the world of boardsports-Quicksilver and Rip Curl being its
main rivals.

Global expansion will provide opportunities for future growth. However, the company
faces the challenge of remaining attractive to young consumers who tend to be fickle
in their choice of clothes.


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